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It's time to take off

Welcome to El Toco - the search engine for quality independent brands.
Being seen is the challenge for e-commerce brands, and our platform is the solution!
Our mission is to create a shopping ecosystem for quality independent brands.

Let your brand shine

El Toco works like a digital catalogue.

We present exciting products from trustworthy brands in the best possible light.

Our user-friendly search tool makes it easy and fun for shoppers to discover them.

Product listings put your designs at customers' fingertips

Editorial articles tell your brand story in more depth

Save time and money

Content creation and social media marketing are an expensive time sink, especially for small businesses.
On El Toco, your products do the talking.

Everything revolves around your product listings, which we manage for you.

This means no content creation, faux networking, or worrying about engagement rates.

Leaving you to focus on creating great products!

How it works

With a simple subscription starting at £10 a month:

Good news! We don't charge for clicks or take a cut of your sales.
The revenue you generate from listing on El Toco is 100% yours, no matter if you sell two products or two thousand.

We manage your listings

  • We add your products to our catalogue when you subscribe.
  • They link directly to your sales page.
  • We keep them updated for changes like discounts and stock availability.
We also list services! If you provide services, customers can find them in the same way as your products.

Pick your plan

Entrepreneur

£10
MONTH
+VAT
Our basic package for small businesses and sole traders.
Key features:
  • Listing of up to 50 products
  • Monthly updates of prices and stock
Get started

Enterprise

£50
MONTH
+VAT
Our full package, offering higher visibility and more frequently updated listings.
Key features:
  • Listing of up to 500 products
  • Weekly updates of prices and stock
  • Editorial article introducing your brand
Get started

More reasons to join us

El Toco is built by entrepreneurs, for entrepreneurs, meaning we know exactly what you need.

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For all questions and queries, you can reach El Toco's team at: