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It's time to take off

Welcome to El Toco - the new way to grow your brand online!
El Toco is a commercial search engine dedicated to helping small to medium food retailers grow online.

Let your brand shine

El Toco works like a digital catalogue. We present exciting new products in the best possible light, making it easy and fun for shoppers to discover them.

Product listings put your designs at customers' fingertips

Editorial articles tell your brand story in more depth

Save time and money

Content creation and social media marketing can be an expensive time sink, especially for small businesses.

On El Toco, your products do the talking.

Everything revolves around your product listings, which we manage for you.

This means no more copywriting, faux networking, or worrying about engagement rates.

Leaving you to focus on creating great products!

How it works

With a simple subscription starting at £10 a month:

Good news! We don't charge for clicks or take a cut of your sales.
The revenue you generate from listing on El Toco is 100% yours, no matter if you sell 2 products or 2,000.

Feature highlights

Managed listings

  • We add your products to our catalogue when you subscribe.
  • Listings point directly to your sales page.
  • We keep listings updated for changes such as discounts or stock availability.

Brand profile

  • We also list your company in our brand directory.
  • This listing works like a social media page, giving customers a single point of reference for all your products, sales points and contact methods.

Product spotlights

  • You can also promote individual products on the busiest areas of our website, like our home page.
  • Products shown here generate the highest volume of visits from our users.
  • This is useful to emphasise particular products from your range.
We also list services! If you provide services, customers can find them in the same way as your products.

Pick your plan

Entrepreneur

£10
MONTH
+VAT
Our basic package for small businesses, sole traders and startups.
Key features:
  • Listing of up to 50 products, with monthly updates of prices and stock
  • Dedicated brand profile page

Enterprise

£50
MONTH
+VAT
Our full package, offering higher visibility and more frequently updated listings.
Key features:
  • Listing of up to 500 products, with weekly updates of prices and stock
  • Permanent slot on our home page
  • Editorial article introducing your brand

Customer testimonials

CARMY BERZATTO
El Toco lets me concentrate on my recipes
"After starting my own brand, I found social media needed a huge investment of time, while paid ads were often money down the drain. Listing on El Toco takes all this off my plate, so that I can focus on my products with the confidence that the marketing will be taken care of automatically."
"After starting my own brand, I found social media needed a huge investment of time, while paid ads were often money down the drain. Listing on El Toco takes all this off my plate, so that I can focus on my products with the confidence that the marketing will be taken care of automatically."
Our biscuit sales doubled
"We listed our new rodent-shaped biscuits on El Toco as an experiment and they were out of stock in all flavours by the end of the week. We've never looked back!"
REMY
"We listed our new rodent-shaped biscuits on El Toco as an experiment and they were out of stock in all flavours by the end of the week. We've never looked back!"
GUINAN
We know our budget with certainty
"El Toco's flat monthly fee takes all the uncertainty out of planning a marketing budget. No matter how much coffee we sell, we always pay the same. Budgeting becomes one less thing to worry about."
"El Toco's flat monthly fee takes all the uncertainty out of planning a marketing budget. No matter how much coffee we sell, we always pay the same. Budgeting becomes one less thing to worry about."

More reasons to join us

El Toco is built by entrepreneurs, for entrepreneurs, meaning we know exactly what you need.